翻訳と辞書 Words near each other ・ Brancsikia aeroplana ・ Brancsikia freyi ・ Brancsikia simplex ・ Brancus ・ Brand ・ Brand (Aachen) ・ Brand (disambiguation) ・ Brand (magazine) ・ Brand (play) ・ Brand (Saxon Switzerland) ・ Brand (surname) ・ Brand Affinity Technologies ・ Brand alliances ・ Brand ambassador ・ Brand architecture ・ Brand aversion ・ Brand awareness ・ Brand Blanshard ・ Brand blunder ・ Brand Book ・ Brand Building ・ Brand community ・ Brand content management ・ Brand culture ・ Brand Development Index ・ Brand elections ・ Brand engagement ・ Brand equity ・ Brand EU ・ Brand extension Dictionary Lists mini英和辞書 mini和英辞書 Webster 1913 Latin-English FOLDOC Wikipedia English ウィキペディア

翻訳と辞書　辞書検索 [ 開発暫定版 ] スポンサード リンク Brand aversion ： ウィキペディア英語版 Brand aversion Brand aversion is an antonym of brand loyalty. It is a distrust or a dislike of products from a particular brand on the basis of past experiences with that brand and its products, similar to taste aversion. Brand aversion can be the effect of obtrusive marketing strategies, bad press, a mass product recall, or other poor product launches. Psychologically, the reasons for brand aversion have been explained by the attachment-aversion model using the same three dimensions ("3 Es") that characterize a product:〔https://www.marshall.usc.edu/faculty/insights/2013/why-we-love-it-or-hate-it-three-es〕 #enticing/annoying the self #enabling/disabling the self and #enriching/impoverishing the self (benefits/liabilities). The more annoying/disabling/impoverishing a brand "feels", the more aversion will be produced and vice versa. As is the case with all brands, the conceived qualities need neither correspond to real assets nor shortcomings. ==See also== * Brand architecture * Brand equity * Brand management * Customer engagement * Employer branding * Evangelism marketing * Semiotics and globalization 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Brand aversion」の詳細全文を読む スポンサード リンク 翻訳と辞書 : 翻訳のためのインターネットリソース Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.